Kurkime modernią Lietuvos ateitį kartu
RegistruotisOffice of the Government of the Republic of Lithuania
Communication support on #CoCreateFutureOfUkraine projects
Problem
Lithuania is seeking to build on its experience and engage global partners in Ukraine’s reconstruction initiatives. Countries that would like to be involved in the reconstruction process, but do not have close contacts or understanding of Ukraine’s internal and external procedures, may be interested in working with effective intermediaries. However, Lithuania does not have a coordinated and coherent communication effort to spread the word about its expertise and activities in the reconstruction of Ukraine.
Goal
As Ukraine’s recovery initiatives are united under the Co-Create Future Of Ukraine brand, its development has become the core of the project. The following key objectives were identified:
- Create a development plan and start raising the profile of the Co-Create Future Of Ukraine brand;
- Increase the visibility of Lithuania’s efforts to rebuild Ukraine in the media;
- Develop visual identity documents for Co-Create Future Of Ukraine to position Lithuania as a country with deep expertise and projects in Ukraine.
Project progress
2023/04/19
Borodyanka settlement opening: murals project and press briefing dedicated to LT delegation visit
2023/05/02
Elaboration of the PR brief for the communication agency
2023/07/07
NATO summit preparation: web page, media connections, pre-summit event
2023/07/28
Visual identity elaboration and implementation
2023/08/24
Opening of the Irpin Kindergarten, rebuilt by Lithuania, preparation and communication support
2023/09/04
Presentation for the stakeholders